Carolyn Capalbo - Lady Mondegreen strikes again! Virginia Real Estate Professional is mistaken for a hot mamma involved in a "hotter than life" media scandal.
What's in a name?
In real estate, your name and reputation are often all you have; in fact the success of many REALTORS is defined by who actually knows your business exists. But imagine being a professional REALTOR carrying about your daily activities; selling homes, writing contracts - when suddenly your telephone starts to ring, a lot. Were not talking about prospective clients who found your name or your website thanks to your fabulous marketing and SEO skills; we’re talking about multiple phone calls from major news, print, and media networks such as NBC, ABC, CBS News, New York Times, the Washington Post, and the Associated Press. For many Realtors this may seem like a publicity dream come true, but for North Virginia real estate professional Carolyn Capalbo, the experience has been nothing short of a nightmare.
Would the real Carolyn Capalbo please stand up?
To bring readers up to date, in 2008 New Yorks governor, Eliot Spitzer, was forced to resign from office due to his questionable taste for high end "escorts". The escort/prostitute in the center of this scandal was none other than Playboy cover girl Ashley Alexandra Dupre. A quick search in Google reveals Ashley's "maven" mother, Carolyn Capalbo. A secondary Google search reveals the root of Real Estate Professional Carolyn Capalbos dilemma - Carolyn Capalbo is not Carolyn Capalbo(mother of the scantily clad female dashing along the beach, posing in flagrante, and wrapped in a sex scandal). Their names however, are one in the same.
The 'G-rated' version of Carolyn Capalbo is nothing like her scandalous namesake. True, Carolyn is also a mother, but she is not the mother of a former prostitute turned Playboy model. Realtor Carolyn Capalbo and her family reside in Manassas, Virginia; a far cry from Ashley Dupres mother who was last reported by the press as living in Wall Township, New Jersey. Carolyn Capalbo is a top producing Northern Virginia REALTOR with Keller Williams Realty, and a member of NVAR's Multi-Million Dollar Sales Club; not a woman involved in a swirling sex related press scandal.
So what is Carolyn Capalbo up to now?
Though I'm sure all of us would secretly love to have website and publicity statistics like Carolyn's, we have to pause for a moment to think about the ramifications of having a negative reputation, especially if the reputation is not our own. Even though Carolyn's existing clients, coworkers and counterparts know she is not the woman involved in this epic scandal, her prospective clients do not. Carolyn is much like any other real estate agent, she's trying to build her business and maintain her status as a real estate specialist. Carolyn has a professional website and she's trying to manage search engine statistics by beating out a far less tasteful version herself, and the results have been frustrating, especially since her reputation as a top producing real estate agent is on the line. Carolyn probably feels like she is fighting an uphill battle, but she continues to remain positive and hopeful.
Cleaning up “Carolyn Capalbo”
All anyone can do in this situation is to continue being who they really are. Well, that and enlist the help of professional marketing and SEO specialists who will help wage her ongoing battle with search engines and negative press. Carolyn has a tough road ahead of her, but the battle isn't one without a silver lining. Mixed with the "bad press"; is an opportunity for Carolyn to reach out to existing clients, cultivate new client relationships, and interact with those who continually contact her (for whatever reasons).
Our thoughts go out to our real estate sister, the G-rated; Carolyn Capalbo. Carolyn Capalbo is a woman who is determined to rebuild her misdirected reputation. For the record, Carolyn Capalbo does not equal Carolyn Capalbo(so as not to be confused by Lady Mondegreen).
Visit Carolyn Capalbo's Website for more informatoin.