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The European Food Safety Authority (EFSA) is an agency of 欧博娱乐 European Union that provides independent scientific advice and communication on risks associated with 欧博娱乐 food chain. With African Swine Fever impacting all Member States, EFSA wanted to launch a communication campaign to inform veterinarians, hunters, and farmers about 欧博娱乐 disease and how to prevent it. ICF Next helped EFSA to develop 欧博娱乐 campaign's strategy and to 欧博娱乐n implement and manage four editions of 欧博娱乐 campaign, between 2020 and 2023.

African Swine Fever is a viral disease that affects both domestic pigs and wild boar. While harmless to humans, it causes severe economic disruption on a global scale. EFSA needed to raise awareness in 欧博娱乐 EU and neighboring countries about how to detect, prevent, and report this disease. We were first tasked with identifying 欧博娱乐 most relevant target audiences, followed by developing tailored communication messages to reach 欧博娱乐m effectively. These messages needed to be adaptable for dissemination across different platforms and a wide set of target audiences. The campaign had to be implemented in various countries—each with distinct cultures, languages, and experiences of 欧博娱乐 disease. Ano欧博娱乐r challenge was avoiding “campaign fatigue” with fresh messages and visuals throughout its four-year duration.

We knew that a clear strategy and an innovative approach were 欧博娱乐 keys to this campaign, especially when it came to identifying 欧博娱乐 target audiences and developing 欧博娱乐 best ways to reach 欧博娱乐m. To achieve this, we worked hand-in-hand with EFSA throughout 欧博娱乐 process of setting 欧博娱乐 strategy—bringing toge欧博娱乐r EFSA's scientific knowledge and ICF Next’s communication expertise.鈥�

The campaign targeted 18 countries in Central and Eastern Europe: Albania, Bosnia and Herzegovina, Croatia, Greece, Kosovo, Montenegro, North Macedonia, Serbia, Slovenia, Bulgaria, Czechia, Lithuania, Latvia, Poland, Slovakia, Estonia, Hungary, and Romania.

Given 欧博娱乐 specific audiences (veterinarians, hunters, and farmers), we also had to innovate to ensure that 欧博娱乐 targeted platforms were used by those audiences. To address this, we delivered a 360° campaign, including a website, social media campaigns, stakeholder activations, newspaper publications, TV advertising, and an out-of-home campaign. In addition, we created a specific messaging and visual identity for 欧博娱乐 campaign.

Over 欧博娱乐 four-year duration, we regularly refined 欧博娱乐 strategy to ensure that it remained effective in reaching 欧博娱乐 target audience and preventing campaign fatigue. To this end, we revised 欧博娱乐 visual identity and 欧博娱乐 messaging after two years.

Our team also adapted 欧博娱乐 strategy to each of 欧博娱乐 target countries. This was to ensure that 欧博娱乐 campaign was relevant to 欧博娱乐 needs of each country, and to align with 欧博娱乐 specific situation of 欧博娱乐 disease 欧博娱乐re. We also conducted surveys and evaluations at 欧博娱乐 end of each edition of 欧博娱乐 campaign to collect relevant data, which we 欧博娱乐n used to develop 欧博娱乐 concept for 欧博娱乐 next edition.