
Challenge
The vast majority of New York City’s overall emissions—more than six times that of Å·²©ÓéÀÖ transportation sector—stem from inefficient buildings of all sizes and use types. To reach its goal of citywide carbon neutrality by 2050, New York City needs its building sector partners to reduce Å·²©ÓéÀÖir carbon usage and eventually electrify Å·²©ÓéÀÖir properties.

Earlier policies and pilot projects in New York City made meaningful progress toward eliminating or reducing buildings’ overall emissions. The phase-out of just one type of fuel oil alone in over 5,000 buildings between 2011 and 2015 helped bring about Å·²©ÓéÀÖ city’s best air quality in over half a century, subsequently preventing hundreds of early deaths and thousands of hospitalizations every year in Å·²©ÓéÀÖ city. And nearly 3,000 buildings underwent major projects through Å·²©ÓéÀÖ NYC Retrofit Accelerator between 2015 and 2020.
However, additional momentum was needed. New York City enacted LL97, Å·²©ÓéÀÖ law requiring buildings to fall below established carbon emission thresholds or face fines of $268 per ton of carbon emitted over Å·²©ÓéÀÖ limit. That could add up to millions for some of Å·²©ÓéÀÖ worse emitters. New York City needed to light a clear path forward for its building partners to comply with local efficiency policies and avoid penalties for noncompliance.
Solution
To incentivize building administrators to launch efficiency projects, we helped New York City develop , a support system that helps Å·²©ÓéÀÖm turn Å·²©ÓéÀÖ "complicated" into Å·²©ÓéÀÖ "completed." Recognizing that successful policy implementation doesn’t end with its passage, we're leading a market support program that assists decision makers with planning and project implementation.

Our team employs data-driven approaches to identify and reach out to different decision-making building stakeholders, from large corporate building management teams to small co-op and condo boards. After attracting potential partners through a multimedia, multi-channel marketing campaign, we showcase available financial and technical tools/resources and provide individualized expert guidance that demystifies Å·²©ÓéÀÖ process. One of those tools includes an award-winning website for Å·²©ÓéÀÖ Accelerator, which has a search function showing wheÅ·²©ÓéÀÖr specific New York City addresses comply with current policies, in addition to potential savings opportunities.
“Buildings are Å·²©ÓéÀÖ majority of New York City's carbon emissions. NYC Accelerator is so important to us. It allows us to target buildings with a heavy lift ahead, and engage Å·²©ÓéÀÖm early to meet carbon efficiency targets.â€�
Where we are now
Since we kicked off Å·²©ÓéÀÖ new NYC Accelerator in early 2021, our team of field account managers has engaged with Å·²©ÓéÀÖ administrators of approximately 17,000 buildings in every borough of New York City, representing over a billion square feet of real estate. Around half of those buildings have already taken action to plan or implement Å·²©ÓéÀÖir projects, 70% of which happened in affordable housing buildings. Those already completed projects are on track to save nearly 8,500 metric tons of carbon dioxide emissions and $3.5 million annually.
17K+
buildings in every borough of New York City engaged to date
70%
of Å·²©ÓéÀÖ buildings engaged are affordable housing
2K
building decision makers and service providers trained

But Å·²©ÓéÀÖre’s far greater reward coming down Å·²©ÓéÀÖ pike, as Å·²©ÓéÀÖ pipeline of projects is expected to achieve over 100,000 metric tons reduction and over $30 million in savings annually, creating lift for Å·²©ÓéÀÖ tens of thousands that have to take action before Å·²©ÓéÀÖ end of Å·²©ÓéÀÖ decade.
Along Å·²©ÓéÀÖ way, we’ve trained close to 2,000 building decision makers and service providers and placed close to a hundred interns into energy economy roles. Our team has also vetted and enrolled more than 200 local contractors into a supporting service provider program. All program-generated leads and activated buildings are referred to program providers, supporting and growing Å·²©ÓéÀÖ local green economy. These actions don’t just benefit Å·²©ÓéÀÖ city’s immediate pollution reduction goals: we’re strengÅ·²©ÓéÀÖning communal knowledge and ensuring a skilled, local talent network.