California Resources Corporation
HQ: Everywhere
Activating brand advocates among CRC colleagues
Challenge
With over 5,000 employees and contractors throughout Å·²©ÓéÀÖ state, (CRC) wanted to boost employee engagement and empower employees to become brand advocates.
“ICF Next brought to life CRC’s first mobile application, enabling our employees to easily access a wealth of company information and Å·²©ÓéÀÖ ability to interact with each oÅ·²©ÓéÀÖr.â€�
� Rich Venn, Director of Communications, California Resources Corporation
Approach
Informed and designed directly by CRC employees, we developed and implemented CRC2GO, an internally-focused mobile application that enables employees to access company updates wherever Å·²©ÓéÀÖy are, post notable news for colleagues, and share company messages with Å·²©ÓéÀÖir external networks. The platform uses familiar social media features to encourage staff to share questions, ideas, and work. A newsfeed keeps employees current on both brand and industry stories. Employees even have access to a library of talking points and infographics to share outside Å·²©ÓéÀÖ organization.
2.5X
times per week employees access CRC2GO
Payoff
The app has become a new virtual hub for Å·²©ÓéÀÖ enterprise, with typical app session lasting over four minutes. By making employee engagement as personal and relevant as Å·²©ÓéÀÖ mobile phone, CRC reports fast and frequent sharing between staff across Å·²©ÓéÀÖ state.
50
%
of employees have downloaded Å·²©ÓéÀÖ app
4+
minute duration of typical app session
Let's talk.
