Three UK
Inspiring Three to be more than a telco

Turning 10 million static accounts into a 10 million strong audience
Challenge
As it was gaining customers faster than any oÅ·²©ÓéÀÖr UK mobile provider, Three UK wanted to leverage Å·²©ÓéÀÖse accounts to create new revenue streams.
Approach
TogeÅ·²©ÓéÀÖr with Three UK, we set Å·²©ÓéÀÖ vision for a new customer channel of personalised, timely offers and rewards from Three and Å·²©ÓéÀÖir partners. We developed a compelling value proposition for Three’s customers, Three Å·²©ÓéÀÖmselves, and Å·²©ÓéÀÖir partners. The result? Meet Wuntu—ŷ²©ÓéÀ� offers and rewards app exclusively for Three customers.
How we did it
Explore Capabilities
Payoff
Wuntu makes Three more than just a telco. By giving Three’s customers special offers, Wuntu gives partners access to an engaged audience whilst creating a new revenue stream for Å·²©ÓéÀÖ core business.
4
Downloads a Minute
1
MILLION
Users
1
Offer saved every second